Why the Diamond

The Beyond 19 Diamond Model®

A tried and tested methodology, we formulated The Diamond Model® over a 20-year period, following the high performers from a pool of over 1,500 sales people to research their approach, get feedback from their customers, and identify and map the key behaviours that differentiated them from their colleagues. Very quickly, some strong patterns emerged and these formed the core of The Diamond Model®, enabling all sales managers and sales people to improve their sales performance through behavioural change at a rate never seen before.

At Beyond 19, we provide a world-leading behavioural sales framework, which enables you and your people to act on insight, rather than instinct. The foundation of everything we do, The Diamond Model® was developed via 20 years of research on how high-performance sales people achieve outstanding results, both top line and margin, consistently.

The framework at its core highlights: Insight, Initiatives, Customer Value, and Cadence (otherwise known as: rhythm, discipline, planning, and priority). Each of these represents one point of the Diamond with the overarching element of Relevancy determining and driving how relevant you are to your customers. This framework provides direction and guidance to drive the behaviours of your sales managers and sales people in ways that benefit your customers, and ultimately achieve better results for themselves and your company.

Recent Blog

Managing your Sales Pipeline - Shifting the focus from Activity to Value

Posted by Ingrid Maynard on 12 June 2018
Managing your Sales Pipeline - Shifting the focus from Activity to Value
CRM's are often a reflection of the way we recognise sales performance - activity.  S...
Posted in: CRM High Performance Sales Sales Behaviours Initiatives Sales Growth Cadence Mindset Sales Leadership   0 Comments

Part 6: The key behaviours that drive high-performance contact centre sales people

Posted by Tony Hall on 5 June 2018
Part 6: The key behaviours that drive high-performance contact centre sales people
Since May 2013, many high performance B2B contact centre sales people have completed a Diamond...
Posted in: High Performance Sales Sales Behaviours Initiatives Sales Framework Sales Growth Cadence Mindset Sales Leadership   0 Comments

Improve your behaviours to improve your team

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