Why the Diamond

The Beyond 19 Diamond Model®

A tried and tested methodology, we formulated The Diamond Model® over a 20-year period, following the high performers from a pool of over 1,500 sales people to research their approach, get feedback from their customers, and identify and map the key behaviours that differentiated them from their colleagues. Very quickly, some strong patterns emerged and these formed the core of The Diamond Model®, enabling all sales managers and sales people to improve their sales performance through behavioural change at a rate never seen before.

At Beyond 19, we provide a world-leading behavioural sales framework, which enables you and your people to act on insight, rather than instinct. The foundation of everything we do, The Diamond Model® was developed via 20 years of research on how high-performance sales people achieve outstanding results, both top line and margin, consistently.

The framework at its core highlights: Insight, Initiatives, Customer Value, and Cadence (otherwise known as: rhythm, discipline, planning, and priority). Each of these represents one point of the Diamond with the overarching element of Relevancy determining and driving how relevant you are to your customers. This framework provides direction and guidance to drive the behaviours of your sales managers and sales people in ways that benefit your customers, and ultimately achieve better results for themselves and your company.

Recent Blog

Dreamforce 2018 - Beyond19 Highlights

Posted by Tony Hall on 1 October 2018
Dreamforce 2018 - Beyond19 Highlights

My top 3 Dreamforce highlights Dreamforce is an extraordinary event, with 200,000 atten...
Posted in: CRM High Performance Sales Sales Behaviours Initiatives Sales Relevance Sales Growth Sales Leadership   0 Comments

Part 2: Making CRM Work

Posted by Tony Hall on 26 September 2018
Part 2: Making CRM Work
This is the second part of Making CRM Work.  Catch up on Part 1: Making CRM Work 

Fo...
Posted in: CRM High Performance Sales Sales Behaviours Initiatives Sales Framework Sales Relevance Sales Growth Cadence Mindset Sales Leadership   0 Comments

Clarity creates calmness

Posted by Paul Davenport on 21 September 2018
Clarity creates calmness
We are always busy - busy with family and friends and working long hours - to the extent that the...
Posted in: High Performance Sales Sales Behaviours Initiatives Sales Relevance Sales Growth Cadence Mindset Sales Leadership   0 Comments

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