Why the Diamond

The Beyond 19 Diamond Model®

A tried and tested methodology, we formulated The Diamond Model® over a 20-year period, following the high performers from a pool of over 1,500 sales people to research their approach, get feedback from their customers, and identify and map the key behaviours that differentiated them from their colleagues. Very quickly, some strong patterns emerged and these formed the core of The Diamond Model®, enabling all sales managers and sales people to improve their sales performance through behavioural change at a rate never seen before.

At Beyond 19, we provide a world-leading behavioural sales framework, which enables you and your people to act on insight, rather than instinct. The foundation of everything we do, The Diamond Model® was developed via 20 years of research on how high-performance sales people achieve outstanding results, both top line and margin, consistently.

The framework at its core highlights: Insight, Initiatives, Customer Value, and Cadence (otherwise known as: rhythm, discipline, planning, and priority). Each of these represents one point of the Diamond with the overarching element of Relevancy determining and driving how relevant you are to your customers. This framework provides direction and guidance to drive the behaviours of your sales managers and sales people in ways that benefit your customers, and ultimately achieve better results for themselves and your company.

Recent Blog

How high performers adapt their sales behaviours to market conditions

Posted by Tony Hall on 23 October 2018
How high performers adapt their sales behaviours to market conditions
A Preview to the Diamond Sales Behavior Benchmark Study We have been assessing B2B sales b...
Posted in: High Performance Sales Sales Behaviours Initiatives Sales Framework Sales Relevance Sales Growth Mindset Sales Leadership   0 Comments

The Future of Sales

Posted by Paul Davenport on 16 October 2018
The Future of Sales
The Future of Sales  Salesforce.com recently released an article following extensive ...
Posted in: CRM High Performance Sales Sales performance virtual coach Sales Behaviours Initiatives Sales Growth   0 Comments

Transitioning from great sales person to great sales manager (part 2)

Posted by Ingrid Maynard on 9 October 2018
Transitioning from great sales person to great sales manager (part 2)
In part 1, I looked at why the best sales people don't always make the best sales managers...
Posted in: High Performance Sales Sales Behaviours Sales Framework Customer and Stakeholder Value Sales Relevance Sales Growth Sales Leadership   0 Comments

Improve your behaviours to improve your team

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