Setting and Delivering Customer Value Workshop

Interactive workshop conducted with your sales, marketing and customer service teams (individually or as a group) to identify the specific value your company can deliver to customer's. This approach is based on the insights developed in the Apply the Diamond and explores ways your company can deliver value and how your customers would measure this value.

The outcomes from this workshop include:

  • An understanding of how value can be delivered and how customers' measure value
     
  • The insights required to deliver real value
     
  • Planning initiatives to deliver value
     
  • How to calculate direct and consequential value (financial, functional and emotional measures)
     
  • How to conduct customer value reviews and dealing with customer's when the expected value has not been realised
     
  • The relationship between value and relevance
     
  • Using value delivered for case studies and testimonials to drive new business

Recent Blog

The 7 secret habits of B2B sales high performers - Part 2

Posted by Tony Hall on 4 December 2018
The 7 secret habits of B2B sales high performers - Part 2
Over the many years we have worked with high performing sales people we have always been inter...
Posted in: High Performance Sales Sales Behaviours Initiatives Sales Growth Cadence Mindset   0 Comments

Resources assisting sales coaching

Posted by Paul Davenport on 20 November 2018
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"Targets have increased, market conditions are tougher than ever, and my resources haven'...
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The 7 secret habits of B2B sales high performers - Part 1

Posted by Tony Hall on 13 November 2018
The 7 secret habits of B2B sales high performers - Part 1
Over the many years we have worked with high performing sales people we have always been interest...
Posted in: High Performance Sales Sales Behaviours Initiatives Sales Framework Sales Relevance Sales Growth   0 Comments
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