Setting and Delivering Customer Value Workshop

Interactive workshop conducted with your sales, marketing and customer service teams (individually or as a group) to identify the specific value your company can deliver to customer's. This approach is based on the insights developed in the Apply the Diamond and explores ways your company can deliver value and how your customers would measure this value.

The outcomes from this workshop include:

  • An understanding of how value can be delivered and how customers' measure value
     
  • The insights required to deliver real value
     
  • Planning initiatives to deliver value
     
  • How to calculate direct and consequential value (financial, functional and emotional measures)
     
  • How to conduct customer value reviews and dealing with customer's when the expected value has not been realised
     
  • The relationship between value and relevance
     
  • Using value delivered for case studies and testimonials to drive new business

Recent Blog

Part 3: Why do CRM's fail to deliver to the original objectives?

Posted by Tony Hall on 15 August 2018
Part 3: Why do CRM's fail to deliver to the original objectives?
Over the past few months we have spoken with 20 B2B companies that have a CRM in place (from 2...
Posted in: CRM High Performance Sales Sales Behaviours Initiatives Sales Framework Sales Growth Cadence Mindset Sales Leadership   0 Comments

How To Be Relevant to Really Busy People

Posted by Paul Davenport on 7 August 2018
How To Be Relevant to Really Busy People
With the world changing at an ever increasing rate, the struggle for us to remain relevant in ...
Posted in: High Performance Sales Sales Behaviours Initiatives Sales Framework Customer and Stakeholder Value Sales Relevance Sales Growth Cadence Mindset Sales Leadership   0 Comments

Where have all the great sales people gone?

Posted by Ingrid Maynard on 31 July 2018
Where have all the great sales people gone?
I'm serious. In organisations across the country, there's a phenomenon that causes...
Posted in: High Performance Sales Sales Behaviours Sales Growth Cadence Mindset Sales Leadership   0 Comments
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