Setting and Delivering Customer Value Workshop

Interactive workshop conducted with your sales, marketing and customer service teams (individually or as a group) to identify the specific value your company can deliver to customer's. This approach is based on the insights developed in the Apply the Diamond and explores ways your company can deliver value and how your customers would measure this value.

The outcomes from this workshop include:

  • An understanding of how value can be delivered and how customers' measure value
     
  • The insights required to deliver real value
     
  • Planning initiatives to deliver value
     
  • How to calculate direct and consequential value (financial, functional and emotional measures)
     
  • How to conduct customer value reviews and dealing with customer's when the expected value has not been realised
     
  • The relationship between value and relevance
     
  • Using value delivered for case studies and testimonials to drive new business

Recent Blog

Managing your Sales Pipeline - Shifting the focus from Activity to Value

Posted by Ingrid Maynard on 12 June 2018
Managing your Sales Pipeline - Shifting the focus from Activity to Value
CRM's are often a reflection of the way we recognise sales performance - activity.  S...
Posted in: CRM High Performance Sales Sales Behaviours Initiatives Sales Growth Cadence Mindset Sales Leadership   0 Comments

Part 6: The key behaviours that drive high-performance contact centre sales people

Posted by Tony Hall on 5 June 2018
Part 6: The key behaviours that drive high-performance contact centre sales people
Since May 2013, many high performance B2B contact centre sales people have completed a Diamond...
Posted in: High Performance Sales Sales Behaviours Initiatives Sales Framework Sales Growth Cadence Mindset Sales Leadership   0 Comments
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