Setting and Delivering Customer Value Workshop

Interactive workshop conducted with your sales, marketing and customer service teams (individually or as a group) to identify the specific value your company can deliver to customer's. This approach is based on the insights developed in the Apply the Diamond and explores ways your company can deliver value and how your customers would measure this value.

The outcomes from this workshop include:

  • An understanding of how value can be delivered and how customers' measure value
     
  • The insights required to deliver real value
     
  • Planning initiatives to deliver value
     
  • How to calculate direct and consequential value (financial, functional and emotional measures)
     
  • How to conduct customer value reviews and dealing with customer's when the expected value has not been realised
     
  • The relationship between value and relevance
     
  • Using value delivered for case studies and testimonials to drive new business

Recent Blog

How high performers adapt their sales behaviours to market conditions

Posted by Tony Hall on 23 October 2018
How high performers adapt their sales behaviours to market conditions
A Preview to the Diamond Sales Behavior Benchmark Study We have been assessing B2B sales b...
Posted in: High Performance Sales Sales Behaviours Initiatives Sales Framework Sales Relevance Sales Growth Mindset Sales Leadership   0 Comments

The Future of Sales

Posted by Paul Davenport on 16 October 2018
The Future of Sales
The Future of Sales  Salesforce.com recently released an article following extensive ...
Posted in: CRM High Performance Sales Sales performance virtual coach Sales Behaviours Initiatives Sales Growth   0 Comments

Transitioning from great sales person to great sales manager (part 2)

Posted by Ingrid Maynard on 9 October 2018
Transitioning from great sales person to great sales manager (part 2)
In part 1, I looked at why the best sales people don't always make the best sales managers...
Posted in: High Performance Sales Sales Behaviours Sales Framework Customer and Stakeholder Value Sales Relevance Sales Growth Sales Leadership   0 Comments
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