New Business Case Study

OUR PROGRAM DELIVERS 30% SALES GROWTH

Client Business Issues
  • Poor traction and penetration in key market segments
  • Opportunity pipeline drying up
  • Headed for a shortfall against budget of $1M
Perceived Opportunity
  • Fill the pipeline with high quality opportunities
  • Re-engineer the pipeline to filter for high quality leads
Insight Uncovered by Beyond 19 Partners
  • Low potential and low relevance customers were being targeted
  • An absence of leading indicator metric measurement meant there was little focus on generating quality opportunities
  • The ability to win high potential customers is paramount to delivering sustainable results
Outcomes
  • Exceeded the sales budget by 20% within 3 months (the first time the budget has been exceeded)
  • After 12 months the pipeline is demanding an expansion of sales resources

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