In my dealings with hundreds of sales teams over the past 20 years, the one thing that is never a surprise to me is how quickly you can impact your results, by simply changing behaviours.
Many people will tell you that it takes a long time to change behaviours I disagree... Here's an example:
A relatively junior account manager working for a media company was planning to present a proposal to a new person at a company she had been targeting for over 3 years without success.
Her plan was to barrel on in there and present a proposal that was lacking in clarity, relevance and value. Why was she going to do this? Well, it was just the way they did things at her company (and by the way, their results against their targets were okay).
Just before her scheduled meeting, a new way of thinking was presented to her. This completely changed her planned approach. She took on this new thinking and this had a big impact on her behaviour.
Firstly she realised that her level of insight was not where she needed it to be. This got her thinking about the relevance of the proposal she was about to present. She became worried that she would not be able to articulate how her proposal would deliver value to the potential customer.
So, what did she do that was different to her normal behaviour?
The impact of this new approach was dramatic....
The meeting went for 50% longer than scheduled and the General Manager said he was pleased that the she didn't present the proposal as it would not have been relevant. She uncovered more insight about the customer's business than she had uncovered over the past 3 years and she was provided with a very clear brief of what the General Manager was trying to achieve.
This allowed her to uncover a real opportunity valued at $150,000 and, by the way, she proposed and won this opportunity 2 weeks later.
Simple changes to behaviour can have a massive impact on results, quickly.
Ask yourself what would you expect the outcome would have been if the account manager presented the original proposal?Tips from John Buchanan, Beyond 19, Coaching Practicing Lead:
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